The Secret's Out

Tequila's Best Kept Secret Costs $36

Family-owned, volcanic soil, aged in actual Jack Daniel's barrels — and cheaper than the bottle with the celebrity on it.

The Full Lineup

Where It Starts
Partida Tequila Blanco - 750ml

Partida Tequila Blanco - 750ml

$35.99

6 Months in Jack Daniel's Barrels
Partida Tequila Reposado - 750ml

Partida Tequila Reposado - 750ml

$42.99

18 Months, Same Barrels
Partida Tequila Añejo - 750ml

Partida Tequila Añejo - 750ml

$49.99

Try All Three
Partida Tequila 3-Pack - Blanco | Partida Tequila 3-Pack - Reposado | Partida Tequila 3-Pack - Añejo

Partida Tequila 3-Pack - Blanco | Partida Tequila 3-Pack - Reposado | Partida Tequila 3-Pack - Añejo

$119.99

Why It's a Secret

01

A Real Farmer, Not a Marketing Story

Founded in 2005 and named for Enrique Partida, a third-generation agave farmer and a master in his community. That's a guy, not a conference room.

02

Red Volcanic Soil

Grown in the Tequila Valley beside a dormant volcano — that soil is why this tastes mineral and earthy instead of just sweet.

03

Twice Distilled in Pot Stills

Not a column, not a diffuser. Seven to ten years in the ground, cut by hand by jimadors, then slow natural fermentation.

04

Actual Jack Daniel's Barrels

The reposado rests six months in real Jack Daniel's casks. The añejo goes eighteen. Vanilla, caramel, cherry, chocolate — on purpose.

05

Cheaper Than the Bottle With the Celebrity on It

The blanco is $35.99 — less than Casamigos, less than Don Julio, a fraction of Clase Azul. The pros know. That's why it's a secret.

Same-day delivery in LA. Ships nationwide.

Shop Partida